• Work
  • About
Tracy Dasol Kim
  • Work
  • About

Fenty Beauty | LVMH

Art direction and design for Rihanna’s Fenty Beauty (LVMH). Full scope concept development, design and execution for regional limited edition sets, special merchandise and branding projects, and core packaging.

Fenty Beauty | Merch

Art direction and design for Fenty Beauty’s exclusive merchandise launch. Full creative direction—from bespoke branding and clothing design, to final execution.

BET | Black Entertainment Television

Original designs and illustrations for BET’s core style guide, representing the various sub-brands within the network.

Creative lead and art direction for BET network’s core packaging system. Cohesive, consistent full package rollout, developed into a 3-tiered system—Mass, Specialty, and Halo.

MTV

Art direction and creative lead in special MTV Logo art series. Exploration of a number of art and design styles—each direction backed by macro trend processes.

J Brand

Spanning various seasons, art + campaign direction and an overhaul of branded collateral for J Brand. From conceptual logos/layouts, to final print-ready content for sales & marketing materials and in-store visuals.

SOKOT

Creative direction, brand strategy, art and photography direction for Los Angeles based luxury inner-outerwear brand SOKOT. Sole designer in full-scope branding rollout: from logo to website and social media design.

www.wearsokot.com

goop

Design across activations, editorial, digital, and brand platforms for a global lifestyle audience. Contributed to brand consistency and visual storytelling across multiple touch points.

Netflix | Emily In Paris

Style guide design development for Netflix’s TV show, Emily In Paris. Hand-drawn illustrations and original graphics. Global roll-out of accessory, beauty, and soft-line collaborations with brands including Lancôme, Spectrum UK, Lumièrêve Italy, and Zeux+Dione.

Designed at Paramount.

Domanda Music | Rosa Brunello

Original remix album artwork for Italian jazz musician, Rosa Brunello (Domanda Music).

Stones Throw Records | King Pari

Official tour merchandise and 45 artwork for Los Angeles-based band, King Pari (Stones Throw Records) .

Plajer + Franz

Intersection at B92

A one-day vernissage of personal works, housed and exhibited in my studio flat in Berlin.

An installation specifically curated around the concept of the “Intersection”—a constant evolving intersection of colors, cultures, moments in time throughout my first year living in Berlin—materialised into various multidisciplinary works ranging from digital prints to mixed media paintings, and repurposed objects.

Mirror

“Mirror” - 103cm x 191.5cm
Acrylic gouache on canvas

Created during a 3-month artist residency programme in Seyðisfjörður, Iceland, the motifs within this painting symbolize the enmeshing of two cultures—one in which I embody and the other in which I momentarily inhabited. This location-specific installation was a marker for my daily walkway to the art studio, and became a reflective point, a mirror to self—I live in this tension point between materials, both industrial and natural, man-made and organic, digital and analogue.

Landscape

Digital landscapes—personal works.

Back

Personal work.
”Going Back”

365 WIP

www.365wip.com A running compilation of digital—analogue works.

91

Personal work exploring the concept of identity—heritage. Mixed media.

Fenty Beauty | LVMH

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Fenty Beauty | Merch

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BET | Black Entertainment Television

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MTV

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J Brand

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SOKOT

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goop

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Netflix | Emily In Paris

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Domanda Music | Rosa Brunello

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Stones Throw Records | King Pari

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Plajer + Franz

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Intersection at B92

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Mirror

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Landscape

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Back

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365 WIP

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91

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