Art direction and design for Rihanna’s Fenty Beauty (LVMH). Full scope concept development, design and execution for regional limited edition sets, special merchandise and branding projects, and core packaging.
Creative direction, brand strategy, art and photography direction for Los Angeles based luxury inner-outerwear brand SOKOT. Sole designer in full-scope branding rollout: from logo to website and social media design.
Art direction and creative lead in special MTV Logo art series. Exploration of a number of art and design styles—each direction backed by macro trend processes.
Original remix album artwork for Italian jazz musician, Rosa Brunello (Domanda Music).
Official tour merchandise and 45 artwork for Los Angeles-based band, King Pari (Stones Throw) .
Style guide design development for Netflix’s TV show, Emily In Paris. Hand-drawn illustrations and original graphics. Global roll-out of accessory, beauty, and soft-line collaborations with brands including Lancôme, Spectrum UK, Lumièrêve Italy, and Zeux+Dione.
Designed at Paramount.
“Mirror” - 103cm x 191.5cm
Acrylic gouache on canvas
Created during a 3-month artist residency programme in Seyðisfjörður, Iceland, the motifs within this painting symbolize the enmeshing of two cultures—one in which I embody and the other in which I momentarily inhabited. This location-specific installation was a marker for my daily walkway to the art studio, and became a reflective point, a mirror to self—I live in this tension point between materials, both industrial and natural, man-made and organic, digital and analogue.
Personal botanical explorations through the digital medium.
꽃 = Flowers
Creative lead and art direction for BET network’s core packaging system. Cohesive, consistent full package rollout, developed into a 3-tiered system—Mass, Specialty, and Halo.
Original designs and art direction for the Star Trek Universe Style Guide. Spanning generations and show iterations—the Star Trek Universe encompasses key attributes and iconic moments of Star Trek as a holistic franchise, making it current, marketable and merchandisable on product until this day.
Personal work exploring the concept of identity—heritage. Mixed media.
A one-day vernissage of personal works, housed and exhibited in my studio flat in Berlin.
An installation specifically curated around the concept of the “Intersection”—a constant evolving intersection of colors, cultures, moments in time throughout my first year living in Berlin—materialised into various multidisciplinary works ranging from digital prints to mixed media paintings, and repurposed objects.
Digital landscapes—personal works.
Spanning various seasons, an overhaul of branded collateral for J Brand - from conceptual logos/layouts, to final print-ready content for sales & marketing materials and in-store visuals.
Personal work.
”Going Back”
Original designs and illustrations for BET’s core style guide, representing the various sub-brands within the network.
Designed at Paramount.
Concept development, art direction, and photography for various J Brand still life imagery.
Personal exploration of the concept of divisions. Walls created by language, shapes, and colours.
부족함 = Something missing
Strategy and logo development for Citizens LA — a non-profit organisation based in Los Angeles.
Retail & E-Commerce Packaging designs representing J Brand’s modern, minimal aesthetic.
Personal pandemic works.
Series of personal paintings that are "chopped & screwed"- made into repeat patterns, then inverted from color to black and white.
Personal exploration of the Korean language and its’ relationship to basic shapes and forms, featuring borrowed words from Robert Walser.
느낌 = Feeling
의미 = Meaning
38"x30" Acrylic painting on canvas.
